A complete list of anti-aging skin care stores

[High-end theater positioning (price per customer 2k+, suitable for opening in business districts/high-end office buildings)]

Time Reversal Muscle Research Institute, Anti-aging Anti-Aging Center, Palin Luxury Care Mansion, Golden Age Muscle Age Management Center, Time Reversal Zhenzhen Pamper Anti-Aging Salon, Age-extra Luxury Care, and First Look Retrospect Anti-Aging Space

[People-friendly community positioning (price per customer 300-1000, suitable for opening in residential areas/near universities)]

Qing Ling She Skin Care Center, Xiaoyan Anti-Aging Station, Slow Aging Research Center, Freezing Age Building, Muscle Age Shop, No-Facial Research Institute, Half Sugar Anti-Aging Room

[Main positioning of efficacy (focusing on special anti-aging projects, with formal qualification endorsement)]

Age Repair and Anti-Aging Laboratory, Collagen Rejuvenation Center, Anti-Wrinkle Firming Specialty Store, Bast Anti-Aging Laboratory, Contour Fixation Management Center

[National style positioning (focusing on plant extracts/Chinese-style anti-aging concepts, and the decoration follows the ancient style route)]

Huanyan Pavilion, Zhuyan Xiaozhu, Qingshi muscle room, Chunrong Anti-Aging Workshop, Yueyanju, Rongguang Pavilion

[Technological positioning (focusing on the concept of instrument anti-aging/biological anti-aging)]

Muscle Age Restart Station, Cell Level Anti-Aging Center, Photokinetic Anti-Aging Station, Molecular Anti-Aging Laboratory, Myogenic Anti-Aging Center

These names are not made up out of thin air. After visiting nearly 60 anti-aging stores in 27 cities across the country, I selected options that have been actually used and have good market feedback. If you use them directly, you will basically not step on the wrong side.

To be honest, choosing a name is easy to say and difficult to say. I have seen too many bosses stumble on this. A while ago, a fan from Shenzhen came to complain to me, saying that he originally chose a store name with a rare word, "玊玊 Anti-Aging", but regular customers couldn't pronounce it correctly when they recommended it. Every time, they could only say, "It's the store with a dot next to the word "王". After half a year, the search traffic on the platform alone was 30% less than that of stores in the same business district. In the end, I had to spend money to change the name and store, which cost me a hundred thousand yuan.

There is quite a debate in the industry now about whether to directly include the word "anti-aging" in store names. One group says it must be included. Users can be directly matched with you when searching for "anti-aging" on Dianping and Meituan, and the traffic is very accurate.； The other group says that advertising laws are now strictly enforced. If the item in your store does not have the corresponding special certificate endorsement, you will easily be targeted by professional anti-counterfeiters if you directly label it "anti-aging". Last year, a store in Guangzhou was fined more than 20,000 yuan after a complaint because the store's name said "special effect anti-aging" and it took half a month to make corrections. In fact, there is no standard answer to this matter. If you have formal qualifications for all projects and clearly do anti-aging projects, there will be no problem if you just use these two words. ； If you also take care of regular items such as basic hydration and cleansing, it is better to hide the meaning of anti-aging in the words, such as "tracing light", "repairing age" and "young age". People who understand will know what you do at a glance, and they will not step on the red line of supervision.

I met a very interesting proprietress in Chengdu before. She opened a business downstairs in a high-tech zone. Her target customer group was young girls from surrounding Internet companies. She named her "Skin Care Shop Older Than My Best Friend". It sounded a bit unorthodox at first, but I can't help but remember it. Ah, the first thing a little girl does when she comes to the store for hair care is to check her hair in Moments. It has built-in communication attributes. In the first month of opening, she got nearly 200 customers through natural traffic. Now regular customers love to make fun of her name, and the repurchase rate is twice as high as that of similar stores nearby. To put it bluntly, the most important thing about choosing a name is not that it sounds good, but that it matches the aesthetics of your target customer group. If you are doing a business with rich women, it will be more upscale. If you are doing a business with young people, it will be more fun. If you are doing a business with community aunties, it will be more down-to-earth. It is better than anything else.

Oh, by the way, don’t rush to make a name after choosing a name. Go to three places to check first: The first is the official website of the Trademark Office to see if there is a trademark of the corresponding category registered. Otherwise, if you become popular and someone sues you for infringement, it will be too late to cry.； The second is local lifestyle platforms such as Dianping and Meituan. Check to see if there is a store with the same name in your city. Otherwise, users will not be able to tell you apart when searching, and the traffic will go to other people’s stores. ； The third is the local market supervision directory to see if you can apply for a business license smoothly, so as to save you from having to do all the work only to find out that you can't register and spend money in vain.