Women's Health Moments Copywriting

The core of women's health content that is most suitable for posting on WeChat Moments is "not preachy, relatable, and full of useful information" - there is no need to shout slogan-style science popularization, and there is no need to be pretentious and anxious. It is enough for others to find useful points and be willing to like or even repost you.

I talked about this with my best friend who does health science education before, and we almost choked. She is a typical hardcore person who feels that when posting on WeChat Moments, she must state the actual data. For example, "1 out of every 3 women of childbearing age in China is affected by uterine fibroids. Don't think you don't need to check if you don't have symptoms." It's direct enough and can really wake up those girls who always think "I'm young and I'm fine." However, some friends also complained to me, saying that browsing this kind of content is like taking a health education class, and it will be over after two swipes and cannot be remembered at all.

I am a casual thinker. I just finished my annual gynecological examination last week, and when I got the report with no abnormalities, I originally wanted to take a picture of the cover of the report, but then I thought about it and changed the copy: "This year's physical examination KPI was completed ahead of schedule. ✅ A reminder to all girls: You should also do TCT regularly after getting the HPV vaccine. If there is any abnormal leucorrhea, go to Baidu to check the leucorrhea routine first. Don't use lotion to wash your private parts every day. Your vagina can take care of itself better than you think." 」After half an hour of posting dozens of likes, several friends who rarely chatted with me privately asked me how to choose physical examination items. The conversion rate was much higher than the lengthy popular science articles I posted before. Oh, yes, I also posted a picture of the sunset taken in the corridor of the hospital, and added a dog head emoji. Many people complained to me about their previous experiences of blindly buying Internet celebrity lotions to wash out inflammation, and we instantly became closer.

Speaking of this, some people may ask, would you feel embarrassed to post such content related to gynecology? I had this concern before, until my aunt postponed it for half a month last year, thinking that something was wrong with her, and posted a complaint on Moments. As a result, a high school classmate whom I had not contacted for a long time messaged me and said that she had been in the same situation before. During that time, she stayed up late every day to catch up on projects, which was an early manifestation of polycystic syndrome. She asked me to quickly check for hormones. In the end, it was found that male hormones were indeed high. I adjusted my schedule in time and adjusted it back without taking medicine. Since then, I have felt that there is no need to regard "women's health" as something unspeakable. If you just share your true experience, it may help a girl who is struggling with whether to go to the hospital.

Of course, it doesn’t matter if you’re embarrassed. A friend of mine always posts relevant content only in a way that only girls can see it, which is pretty good. Last time her colleague held in his pee for three hours and was so painful that he broke into a cold sweat and went to the emergency room to be diagnosed with a urinary tract infection. She posted a picture of a coded infusion hand, and the copy read "Lessons learned in blood and tears!" Especially girls who sit for a long time, stop holding your urine! My colleague went straight to the emergency room today. A recurrence of urinary tract infection is really fatal. Keep a cup on hand to drink plenty of water. If you pee, go there immediately. Don’t be embarrassed to the boss. Your body is yours. ”Many colleagues commented below that they often hold back their urine and would never dare to do so again.

In fact, you don’t have to follow any template, you can post whatever style suits you. I like to walk in cute and cute ways. I can take a picture of a hot water bottle when my auntie is rolling in pain after eating ice cream, with the caption, "If you don't listen to the old man's words, you will suffer a loss right in front of you. 555 Sisters, don't imitate me. The end result of my auntie's craving for ice cream is to curl up in bed for three hours. I will never say "foreigners eat it" anymore. Everyone's body constitution is really different.” ； If you usually act calmly and find breast hyperplasia during physical examination, you can also say "Breast hyperplasia was detected today. The doctor said that 90% of it is physiological and has a lot to do with the mood and staying up late. There is no need to over-treat. Girls really feel less sulky. It is more effective than Xiaoyao Pills." ”

Oh, by the way, don’t always do the “must-see for girls!” Don't look at the headlines like "I will regret it for the rest of my life", which can easily make people disgusted. Just talk about your real experience and mention useful little details, which is better than anything else. If you really don’t know what to post, it’s better to repost a popular science article from a regular hospital with the sentence “I personally tested it and it works. I followed the instructions before and checked it out. It saved me a lot of detours.” It’s better than just forwarding it dryly.

Anyway, posting on Moments will make you feel comfortable and help one or two people, that’s enough.