Sleep Health Technology Co., Ltd.

The core value of most formal sleep health technology companies is to transform the clinical conclusions of sleep medicine into portable products and practical services that ordinary people can use. They are neither an omnipotent "insomnia savior" nor an IQ tax carrier relying solely on marketing. They are essentially an intermediary service provider that connects clinical sleep intervention with the daily needs of the public.

To be honest, if you have been tossing and turning all night recently, you have most likely seen their products on e-commerce platforms. From sleep-aid steam eye masks that cost a few yuan, sleep monitoring bracelets that cost hundreds of yuan, white noise speakers that cost thousands of yuan, to smart adjustable mattresses that cost tens of thousands, and even online cognitive behavioral intervention courses for insomnia, most of them are companies doing research, development, operations and implementation.

Interestingly, the entire industry has been noisy since its birth, and the academic world and the industry side are basically divided into two distinct paths. One group is the "quantitative group", whose core logic is "if the measurement is not accurate, the adjustment will not be accurate." I previously visited a company in the Yangtze River Delta that makes home sleep monitoring equipment. Their laboratory has seven or eight polysomnography monitors of the same type as those used in the sleep center of a tertiary hospital. The testers' foreheads are covered with electrodes and they lie on mattresses with different softness and hardness and different temperature controls. They stay up all night just to calibrate themselves. The blood oxygen and brain wave monitoring data of home bracelets are used to minimize the error with medical equipment. The products they make are mostly used by people with clear risks of sleep diseases - for example, people with obstructive sleep apnea do not need to go to the hospital to sleep in a strange ward with a line tied up. They can wear a lightweight monitoring device at home to produce a preliminary screening report, and the parameters of subsequent ventilators can be adjusted in real time. However, "behavioral" scholars and practitioners who oppose this approach feel that most of the "sleep anxiety" in the past two years is caused by this kind of data products. Young people who only occasionally stay up late stare at the "deep sleep ratio" and "sleep score" on their bracelets every day, and they are afraid of not sleeping well. Instead, they suffer from chronic insomnia. Companies of this group basically do not touch hardware, and more of them use clinically proven The effective Cognitive Behavioral Therapy for Insomnia (CBT-I) has been made into an online course that ordinary people can follow. It will automatically adjust the work and rest plan based on the sleep diary you fill out, remind you to lock your phone at certain times, and is equipped with a real counselor to answer questions. However, the problems of this type of product are also very real: out of 100 users who bought the course, not even 8 could complete the 28-day intervention. Most people just left it in their favorites to gather dust after buying it.

Last year, I conducted a round of user interviews for a sleep technology company I was familiar with, and met two particularly representative users. One is a 41-year-old back-end developer. He has been snoring for almost ten years and always has a headache when he wakes up in the morning. He went to the hospital for polysomnography and lay in a strange ward with wires tied all over his body. He couldn't sleep until half the night with his eyes open, and nothing was measured after spending money. Later, he bought a home monitor from this company. After sleeping at home for three nights, he was diagnosed with moderate obstructive sleep apnea. He was equipped with a pressure-adjusted ventilator. Now he is no longer groggy in the morning. The other is a 25-year-old new media editor. After watching too many short videos, she always felt that her sleep quality was poor. She spent less than 4,000 yuan to buy a complete set of smart bracelets, sleep aids, and aromatherapy machines. She spent half an hour before going to bed every day just to get a score of 90 for the bracelet. The more she cared about it, the more she could not sleep. Finally, she went to see a clinical psychologist. The doctor asked her to throw all sleep-related electronic products into the living room, and she returned to normal within two weeks.

Of course, if you come across a small company that boasts "quantum sleep aid" and "acupoint pulse treatment for insomnia" without even a clinical cooperation certificate, it is indeed a leek maker. The cost of such products ranges from a few yuan to dozens of yuan, and they can be sold for hundreds or even thousands with "black technology" packaging. They specifically target young people prone to anxiety and elderly people with sleep problems.

I actually have a very simple criterion for selecting products from this type of company. First, check whether there is any research data from the sleep center of a tertiary-level hospital. The kind that relies entirely on Internet celebrities to sell products and can’t even find a core R&D team to introduce them, just swipe them away. Secondly, check whether it will create anxiety for you - if it says "Not enough sleep for 6 hours" at the beginning It means chronic suicide." "Insufficient deep sleep will lead to premature aging." Basically, you don't need to look at it. A truly reliable sleep health technology company will repeatedly emphasize to you: Occasionally insomnia is normal, and all products are just auxiliary. If you really can't sleep for more than a week, go to the hospital to see a doctor first. Don't expect to rely on a bracelet or a mattress to cure your illness.

It’s quite emotional to say that the incidence rate of sleep disorders among domestic adults has now exceeded 38%, and almost one out of every three people has trouble sleeping. This industry has been able to meet the real needs. There is no need to praise it as a god that can solve all problems, and there is no need to beat it to death with a stick and call it an IQ tax. After all, for those who really need it, it is always a good thing to be screened at home without going to the hospital and to adjust their schedule according to professional plans.