How to make money as a posture corrector

At present, the core of monetization for domestic posture correctors is "professional hierarchical matching of customer groups". There are 7 types of stable money-making channels. It is normal for novices who have just entered the industry to only provide basic services and earn 5-7k per month. It is not uncommon for senior practitioners to have a thorough knowledge of 2-3 adapted channels, and it is not uncommon to earn 300,000-500,000 per year.

The most common entry channel is actually in-store service, which mostly works with bone-setting parlors, massage parlors, and fitness studios. You don’t have to bear the rent or customer acquisition costs yourself, and you just need to bring your craftsmanship. I met Xiao Zhou in Nanjing who was a fitness instructor turned orthodontist. After taking the sports rehabilitation practitioner certificate, he started working at a community bone setting shop near his home, specializing in clients with mild symptoms such as rounded shoulders, hunched back, and high and low shoulders. The price of a single service was 298, which was split 50-50 with the store. He received 4 clients every day and earned more than 8k per month, which was much more secure than the sales commission he received as a coach before. The circle’s opinions on store residency are also divided into two groups: some people feel that having half of the profits taken away by the store is too much of a loss, which is equivalent to working for the boss. ； Some people also think that novices have no customers and no cases to begin with. Staying in the store is equivalent to someone giving you a thorough training. Half of the money you earn is tuition, which is a good deal. There is nothing wrong with both opinions. It all depends on the individual stage.

Of course, many people don’t want to be controlled by stores, and many people are eyeing the door-to-door service track. Ameng, a post-95 orthodontist I know, just graduated from sports rehabilitation last year. He specializes in door-to-door orders in the Lujiazui area. He always has a portable spine measuring instrument, a foam roller and sterilized kinesio tape in his bag. Most of his clients are investment banks and operators who are sedentary. During lunch break, he makes appointments A 40-minute shoulder and neck posture adjustment is done in the company's maternal and child care room or a vacant conference room. A single visit costs RMB 498 plus a door-to-door fee of RMB 100. Sometimes I can visit two places in one morning. Last month, I earned RMB 12,000 from door-to-door visits, which is nearly twice as much as the salary of my classmates who went to the hospital rehabilitation department in the same year. Of course, the disadvantages are also obvious. Not only are you sweating while squeezing in the subway during rush hour, but it is a bit of a safety hazard for a girl to go to a stranger's home alone. She now requires the other party to send her company or home address before accepting private orders, and has a friend nearby to report the location in real time. Therefore, this channel is more suitable for practitioners who already have a certain base of regular customers. For newbies, it is highly likely that they will not make any money and it is not safe.

If you don’t like traveling out every day, you can also try making online content. You don’t have to shoot the kind of cross-dressing video of a good-looking blogger, just tell the camera some practical information, such as "Improve head protrusion in one minute in the office" and "How to avoid calf valgus when wearing high heels". The more the content is grounded, the easier it is to gain followers. A blogger I used to follow called "Lao Chen Shuo Posture" used to be a doctor in the rehabilitation department of a hospital. 80% of his 120,000 followers are office workers who sit for a long time. He sold more than 3,000 copies of his 99-yuan online home correction course, which alone made him nearly 300,000. He usually carries some compliant orthotics and arch pads, and earns a few tens of thousands a month from selling the goods. There are actually quite a lot of differences within the circle on this matter: the pragmatic group believes that the core of an orthodontist is hands-on ability. Shooting videos and cutting content every day is purely unprofessional, and the skill of the hands is the foundation of a career. ； The traffic faction believes that this is no longer an era when the smell of wine is not afraid of the dark alleys. No matter how good your profession is, it is useless and no one knows it. Online science popularization itself is also to educate ordinary people about body posture awareness, which is actually a good thing. There is no superiority between the two options. It all depends on your career plan, whether you want to be a pure craftsman or an IP developer.

What many people don’t know is that enterprise services are actually an invisible, high-profit track. I previously helped a friend's correctional studio to take over a department of Alibaba Hangzhou, and gave a two-hour lecture on improving sedentary posture. The labor fee was directly paid 8,000 yuan. Later, I also signed an annual employee posture screening service, with a service fee of 120,000 a year. Calculated, it is much easier than picking up individual customers. Of course, not everyone can get this kind of deal. Either you have ready-made corporate connections or you have a certain degree of popularity online, so companies dare to seek cooperation with you. It belongs to the type of "if you don't open for three years, you will wait for three years after opening".

If you have been working for three to five years and have hundreds of successful cases, you can also try novice training or cross-border cooperation. A senior orthodontist I know holds a 3-day offline practical class, charging 3,980 per person. Taking 10 people per class is 40,000. It holds 6 classes a year. It makes a lot more money than doing services. However, there are too many leek-cutting trainings in the industry. If you don’t have real training, you will basically not be able to work in the industry after the reputation is ruined. Cross-industry cooperation is easier. Negotiate with yoga studios, confinement centers, and childcare institutions on the commission ratio, provide free posture assessments to their customers, and then convert the orders into correction orders and then share the commission with the channel at 3-40%. A correctionist I know cooperates with 3 yoga studios and secures more than 20 precise customers every month. After dividing the commission, he can earn more than 5,000 more per month, which is equivalent to free income.

If you are professional enough and have relevant qualifications as a rehabilitation therapist, you can also accept long-term customized plans with high unit prices, such as half-year follow-up correction for adolescent idiopathic scoliosis and overall posture recovery for postpartum mothers. A set of plans costs RMB 10,000 to RMB 30,000. This type of unit price is high and the customer stickiness is strong, but it also requires high professional skills. If you do not have relevant qualifications, you will be responsible for problems.

To be honest, I have seen too many newcomers who just entered the industry want to have all the channels in their hands. Today they want to work in a store, tomorrow they want to do IP, and the day after tomorrow they want to open a training class. In the end, nothing is done well. In fact, the core of this industry is always your professional ability. You can adjust the height of the customer's shoulders, and you can help children with scoliosis improve their degree. If word of mouth spreads, the money will naturally come. To put it bluntly, the channel is just an amplifier, and it cannot help you fill the professional holes.