Anti-aging skin care friend circle copywriting

The best anti-aging skin care Moments copywriting is never a templated advertisement found online. It is your real personal experience of going through pitfalls and testing the effects. It is more poignant than any fancy rhetoric or professional terminology.

Last week, I had an iced American with my best friend who is in the beauty industry. She also complained about the three anti-aging essences she posted on WeChat Moments a few days ago, and no one even asked about the price. The pictures were so polished that the edges of the product logos were blurred, and the copy was the same "A must-have anti-aging product for 25+, and collagen is back to girly skin." Let alone others, I sat across from her and wanted to leave.

In fact, people who make anti-aging content now have two completely different ideas. No one is right or wrong, it’s just that the people they are suitable for are different.

One group takes the professional and practical route, which is suitable for people who are skin care bloggers or have been involved in the beauty industry for many years. They don’t need to hide professional words deliberately, but they have to incorporate dry academic terms into their own real experience. For example, I recently tested the 28-day comparison between A-ol and Hexapeptide. I used 0.25% concentration of True A-ol on half my face and 10% concentration of Hexapeptide essence on the other half. When I took the final comparison picture, the jawline on the A-ol side was indeed tighter. When I posted it on WeChat, I uploaded the original picture and captioned it: “After working on the plan for more than half a month, my face didn’t collapse? In the past, I laughed at others who were crazy about trying A-Alcohol. This time I took it after testing it myself. Don’t imitate me if you have sensitive skin. I didn’t apply any primer for the past three days and my skin was so cakey and powdery that I didn’t recognize it. During the tolerance period, I applied a thick layer of cream first and then layered A-Alcohol. I tested it myself and saw no redness😅”

Oh, by the way, I didn’t put any links at that time. More than 20 people in the comment area asked me for the best purchase links, and some people asked me how to build tolerance. Instead, I specially added a template copy of the shopping cart link before, and half of them didn’t ask. It’s quite interesting.

The other group is the daily sharing flow of ordinary girls. There is no need to talk about professional principles, just express your truest feelings. I accompanied my sister to have an ultrasound scan a while ago. After the procedure, she took a side profile comparison with the original camera. Without the P-picture, the slackness in the jawline was indeed gone. When she posted it on WeChat, she wrote, "Who knows!" It used to take three minutes to push the jawline to take pictures, but now you can see the line straight out of the original camera? I used to think that anti-aging was something that only those over 30 years of age should consider, but now I have even switched to sugar-free milk tea. The money spent is more than buying ten useless lipsticks🤣." Her group of little sisters chased her and asked where the hospital was and if there was any routine. It was 100 times more effective than the "Full Analysis of Ultrasound Cannon" article she had forwarded before.

I also saw someone arguing before, saying whether posting anti-aging content on WeChat Moments is creating anxiety about appearance? One group believes that the purpose of private domain is to monetize, and to post content, conversion hooks must be forced into it. The other group believes that the circle of friends is a personal position, and it is too utilitarian and annoying. I have tried two types myself, and the latter is the one that really goes the distance. Last month, I posted a comment about how my mother only relied on facial masks to fight aging. I paired it with a picture of the 30% Bosein facial cream I bought for her, and said, "After half a month of persuasion, my mother finally agreed to use facial masks. Apply 10 "No facial mask is as effective as applying a layer of Bose. She has dry and old skin after using it for half a month, and the apples of her skin have not collapsed." I also didn't post any links. More than a dozen people asked me what brand the cream was, and even my cousin who never took care of skin care asked me privately for the link to buy it for my sister-in-law.

Really don’t believe in those “universal anti-aging copywriting templates”, and don’t pile up a bunch of words like “promote collagen production” and “fight free radicals” so that others will believe you. Just say what you feel after using it, and don’t hide the pitfalls you have stepped on, such as using alcohol to blast your skin, making Thermage to the point of tears, or saying that you have used the essence that you bought thousands of dollars for half a month and it has no effect. Everyone checks Moments to see real people sharing, not to see advertising display boards. If you candidly talk about your real experience, it will be more effective than any template.

Oh, by the way, if someone makes an argument and says that anti-aging is an IQ tax, don’t argue, it’s better to be tight faced than anything else😂